The Amal Campaign
AMAL
Hope into action
Amal (أمل), meaning hope in Arabic, is FYYTR's commitment to creating opportunities through sport.
Founded in the UAE, FYYTR believes that sport has the power to change lives, build confidence and strengthen communities. The Amal Campaign exists to help more people discover that opportunity, whether they're stepping into a gym for the first time or competing at the highest level.
As our brand grows, so does our commitment to investing in the people who shape the future of sport.
Why we fight
Sport has the power to change lives.
Our vision
Opportunity for every athlete
We believe sport has the power to transform lives, strengthen communities and inspire the next generation.
The Amal Campaign is our commitment to ensuring more people have the opportunity to participate, compete and succeed, regardless of where their journey begins.
As part of this commitment, we are especially passionate about supporting the continued growth of female participation in sport, helping create greater visibility, confidence and opportunities for girls and women to thrive.
Our purpose
Built for the people who make sport possible
At FYYTR, we believe every athlete deserves the opportunity to reach their potential, and every community deserves the chance to grow through sport.
The Amal Campaign was created to support the people who make sport possible, from young athletes taking their first steps, to elite competitors chasing titles, and the coaches, clubs and organisations that guide them along the way.
Through equipment, opportunities and meaningful partnerships, we aim to remove barriers, recognise commitment and help build stronger sporting communities for generations to come.
Empowering athletes. Strengthening communities. Inspiring the future.
What we do
Hope, put to work
Professional Fight Edition
Our Professional Fight Edition gloves are not available for retail purchase. Instead, they are awarded through the Amal Campaign to selected athletes preparing for professional competition.
Grassroots Development
Supporting youth athletes, clubs and schools with equipment and initiatives that encourage participation and long-term development.
Community Campaigns
Throughout the year, we'll launch initiatives that celebrate athletes, reward dedication and bring the sporting community together through product giveaways, experiences and events.
Growing Women's Sport
We believe the future of sport is more inclusive than ever. The Amal Campaign is committed to supporting the continued growth of female participation by creating greater opportunities, visibility and encouragement for girls and women across all sports.
Community Partnerships
Working alongside gyms, coaches, schools, promoters, federations and community organisations to help create lasting opportunities through sport.
Exclusive · Not for sale
The Fight Edition
Handcrafted for professional competition and awarded, never sold. Every pair carries the campaign's promise into the ring: talent and dedication should decide who fights under the lights, not access to equipment.
Available in Black and White
Coming soon
The Amal Collection
The Amal Collection allows every purchase to become part of something bigger.
Selected products within the collection directly support the growth of the Amal Campaign, helping us create more opportunities for athletes and communities in the years ahead.
Wear the mission. Be part of the impact.
Our commitment
Funded by FYYTR. Driven by belief.
The Amal Campaign is proudly funded by FYYTR.
It reflects our belief that successful brands should do more than create products. They should create opportunities.
As we grow, our ambition is simple:
- Support more athletes.
- Reach more communities.
- Build stronger partnerships.
- Inspire the next generation.
Because the greatest legacy isn't measured by what we sell.
It's measured by the opportunities we create.