Our network
Partner Brands
FYYTR is proud to work alongside a growing network of brands that share a common vision for the future of combat sports.
Together, we are creating an ecosystem that supports athletes beyond competition, combining performance, technology, representation and innovation to help individuals, clubs and organisations thrive.
01
Four38 Group
Technology · Innovation · Growth
Four38 Group is the venture builder behind FYYTR, providing strategic leadership, technology expertise and operational support across a portfolio of innovative businesses.
Focused on creating scalable ventures, digital platforms and industry-first solutions, Four38 helps transform ideas into businesses that deliver lasting value for athletes, organisations and the wider combat sports community.
By combining entrepreneurship with technology, Four38 continues to invest in initiatives that drive the sport forward.
02
ATH REP
Athlete Representation & Management
ATH REP is a modern athlete representation and management company dedicated to helping combat sports athletes build successful, sustainable careers.
Its services span career planning, commercial partnerships, sponsorship opportunities, contract support and long-term athlete development, ensuring every athlete receives professional guidance both inside and outside the ring.
Working alongside FYYTR, NXT FIGHT and other organisations across the combat sports landscape, ATH REP helps athletes access opportunities that support both their sporting ambitions and their personal brand.
03
NXT FIGHT
The Digital Platform for Combat Sports
NXT FIGHT is a technology platform built to connect the entire combat sports community in one place.
Designed for fighters, coaches, gyms, promoters, officials and federations, the platform simplifies athlete discovery, event promotion, matchmaking and community engagement through modern digital tools.
As the platform evolves, NXT FIGHT aims to become the digital infrastructure powering the future of combat sports, creating greater visibility, stronger connections and more opportunities for everyone involved.
Building the future together
We're building more than brands
Each brand plays a unique role in strengthening the combat sports ecosystem. Whether it is equipping athletes through FYYTR, advancing careers through ATH REP, connecting the community through NXT FIGHT or driving innovation through Four38 Group, our shared ambition remains the same: to create more opportunities, raise standards and help shape the future of combat sports.
Together, we are building more than brands. We are building the future of the sport.